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In this section, you'll find articles, books and links spanning areas of interest for those involved in Web site and business-driven analytics.
The Web analytics section covers Web traffic as well other analytics methods such as usability tests and traditional market research.
To ensure that their diagnosis is appropriate and recommendations are sound, we at ClickInsight recommend Web analysts be cognizant of these other areas of practice:
- Business measurement, to effectively context, measure and manage progress.
- Information architecture, to appropriately recommend improvements to structural and content design.
- Search engine marketing and optimization, singled out because of growth, complexity and the importance of measuring conversion.
- Human cognitive interaction (HCI), usability, and motivation/behavioural psychology, to effectively optimize Web site persuasiveness and boost the success rates for calls to action.
Other information:
> Internet resources
> Browse ClickInsight's Quick Tips section
If you have any questions or comments about the content in ClickInsight's resource center, please contact us. Feedback is always welcome.
