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HCI, Usability and Psychology
To be able to optimize Internet marketing and Web site design, Web analysts require an understanding of the human cognitive interaction (HCI), usability, and the motivations that drive behaviour. Consider the following to be a starting point for further investigation:
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Usability.gov, an excellent resource, created by United States department of health and human services. Health-related but very applicable guidelines for all sites.
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Jared Spool, usability expert. Review resources and interesting discussions on UIE.com about using guidelines. One of the first to talk about “scent” pulling Web visitors through a Web site.
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Steve Krug’s book “Don’t Make me Think”. Read a sample chapter on “how we read” . Give this very readable book to anyone who needs a bit of a nudge to understand why usability, usability practices and an customer experience design processes make sense and speed up projects.
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Jakob Nielsen, usability expert. Search UseIt.com for information on usability metrics, ROI, reporting, testing. The book, Prioritizing Web Usability, is very useful and usable.
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Usability Professionals Association, with chapters around the world.
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SIGCHI Special Interest Group on Computer-Human Interaction, part of the Association for Computing Machinery (ACM).
