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HCI, Usability and Psychology

To be able to optimize Internet marketing and Web site design, Web analysts require an understanding of the human cognitive interaction (HCI), usability, and the motivations that drive behaviour. Consider the following to be a starting point for further investigation:

• Guiding Users with Persuasive Design by Andrew Chak (uie.com).
   
• Five Issues that Persuade Visitors by Bryan Eisenberg (clickz.com).
   
• Jared Spool, usability expert. Review resources and interesting discussions on UIE.com about using guidelines. One of the first to talk about “scent” pulling Web visitors through a Web site.
   
• Steve Krug’s book “Don’t Make me Think”. Read a sample chapter on “how we read” . Give this very readable book to anyone who needs a bit of a nudge to understand why usability, usability practices and an customer experience design processes make sense and speed up projects.
   
• Jakob Nielsen, usability expert. Search UseIt.com for information on usability metrics, ROI, reporting, testing. The book, Prioritizing Web Usability, is very useful and usable.
   
• Usability Methods toolbox, a compilation of methods and evaluations.
   
• Usability.gov, a United States department of health and human services, health-related but very applicable guidelines for all sites.
   
• Usability Professionals Association, with chapters around the world.
   
• Human Computer Interaction Resource Network (HCIRN). Founded in 1997, the HCIRN aims to provide HCI professionals with relevant, accurate and timely information on HCI theories, methods, practices and resources.
   
• SIGCHI Special Interest Group on Computer-Human Interaction, part of the Association for Computing Machinery (ACM).