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Business Measurement

Web analysts need to define key performance indices that track the final money-making conversion steps as well as micro-level process conversion, change management and learning.  The following resources cover the business management, reporting and creation of key performance indicators:

• Performance Dashboards: Measuring, Monitoring, and Managing Your Business, Wayne W. Eckerson.  Chapter 11 on "How to Create Effective Metrics" is particularly useful for KPI creation.
   
• Competing on Analytics: The New Science of Winning, by Thomas H. Davenport and Jeanne G. Harris
   
• The Balanced Scorecard: Translating Strategy into Action by Robert Kaplan and David Norton.  You might also want to visit the Balanced Scorecard Institute Web site.
    
• Check out the articles, whitepapers and resources in the Library at PerceptualEdge.com.