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Event Archive (2005-2008)
eMetrics Marketing Optimization Summit
Washington D.C
October 19, 2008
Instructed WAA BaseCamp: Introduction to Web Analytics
October 20-23, 2008
Presented CSI: Conversion Scene Investigation
Demystifying Web Analytics
Canadian Marketing Association Roundtable Event
Westin Harbour Castle
Toronto, Ontario
October 16, 2008
Web Analytics Course
Instructor for
Web Analytics: Optimizing Site Traffic and Interactions
University of Toronto, Toronto, ON
September 11-12, 2008
Search Engine Strategies Toronto
Participated on panel on multichannel marketing campaign attribution,
Giving Credit Where It's Due: Which Campaign Sold What?
Toronto, ON
June 17-18, 2008
Mags University 2008: The Magazine and Internet Publishing Conference
Participated on panel
Top Rank: Search and Analytic Essentials for Online Success
Toronto, ON
June 3, 2008
next: 2008
Canadian Marketing Association National Convention & Trade Show
Presented Lessons from Goldilocks: Finding the Right Approach to Web Analytics
Toronto, ON
May 12-14, 2008
Presented - Website Optimization: Where to Start, KPIs and Pitfalls to Avoid
and moderated the Website Optimization Track at
eMetrics Marketing Optimization Summit
Toronto, ON
April 1-2, 2008
Web Analytics Course
University of Toronto, Toronto, ON
February 20-21, 2008
Social Media: How to Manage, Monitor and Measure Social Media Effectively in Your Organization
Panel - How to Measure the Effectiveness of Social Media
Toronto, ON
December 4-5, 2007
Managing the Explosion in Data Roundtable: Empowering Marketing Intelligence
Canadian Marketing Association
Intercontinental Toronto Centre,
Toronto, ON
November 27, 2007
Boost Your Web Site's Impact, Effectiveness and ROI with Web Analytics
Toronto, ON
November 14, 2007
Presented at the Emetrics Marketing Optimization Summit
Washington, D.C.
October 15-17, 2007
Web Analytics Course
University of Toronto,
Toronto, ON
September 20-21, 2007
Presented the Site Optimization course, one of three sessions that make up
WAA BaseCamp
Boston - August 20, 2007
New York - August 28, 2007
Participated on the My SEM Toolbox panel at
Search Engine Strategies
Toronto, ON
June 12, 2007
Emetrics Summit
San Francisco, CA
May 6-9, 2007
Web Analytics Course
University of Toronto, Toronto, ON
April 12-13, 2007
Web Analytics: Make the connection between your marketing spend and the bottom line
AIMS, Toronto, ON
November 30, 2006
Boost Your Website's Impact, Effectiveness and ROI with Web Analytics
Holiday Inn on King, Toronto, ON
November 14-15, 2006
Emetrics Summit
Washington, D.C.
October 16-18, 2006
Web Analytics Training Day
Washington, D.C.
October 15, 2006
Web Analytics Course
University of Toronto, Toronto, ON
September 22-23, 2006
How to Make Your Website Work as Hard as You Do
BizLaunch, Toronto, ON
September 12, 2006
How to Use Web Analytics to Justify and Improve Web Site Usability
Presentation at "TorontoInteracts" Toronto user exprience practitioners group meeting, Toronto, ON
April 6, 2006
