What is A/B testing?
In context of the web, an A/B test is an experiment in which you can compare one version of a webpage (A) to another version (B) to determine which one performs better.
An experiment is conducted by splitting your website traffic into groups, showing variant A to one group and B to the other. By measuring the behaviour of both groups, you can determine which variant is better at leading your customers to click, call, purchase, or complete some other desired action.
Continue reading “Getting Started With A/B Testing” »
Ever wondered how many sessions a user has before and/or after they complete a goal? Applying a user segment (and using the User Explorer report) can help shine some light into your life. Continue reading “Diving Deep with Google’s “User Explorer” Report” »
Frustrated you’re not able to see your organic keywords? Let me show you how to uncover more keywords with Google Search Console.
It used to be simple to answer: “what keywords are driving people to my website?”
Before 2011, you could look at your Organic Keywords report in Google Analytics (GA). Now, what you see is a large percentage of traffic called: (not provided). Why are keywords (not provided)?
Continue reading “See Your (Not Provided) Google Analytics Keywords” »
TRADER (autoTRADER.ca – where Canadians click with cars) has made available a special VIP Canadian Auto Show pass for one lucky winner who is attending tonight’s sold out DAA event.
The lucky winner can head over to the Metro Toronto Convention Centre ( a short walk from our DAA event venue at Telus House) for the VIP event, which is on until 11:30 pm.
Continue reading “Last Minute: DAA Event Draw VIP Autoshow Pass” »
Calculated fields are one of the most powerful features of Google Data Studio. Based on the existing fields in your data source, calculated fields allow you to create new dimensions and metrics to augment your reporting and analysis.
Data Studio offers a variety of formulas that can be used to calculate ratios and rates, extract and reformat text, and apply logical comparisons.
Here are 5 useful examples to get you started with calculated fields in Data Studio: Continue reading “5 Calculated Fields for Google Data Studio” »