See Your (Not Provided) Google Analytics Keywords

Frustrated you’re not able to see your organic keywords? Let me show you how to uncover more keywords with Google Search Console.

It used to be simple to answer: “what keywords are driving people to my website?”

Not provided in organic keywords report

Before 2011, you could look at your Organic Keywords report in Google Analytics (GA). Now, what you see is a large percentage of traffic called: (not provided). Why are keywords (not provided)?


Continue reading “See Your (Not Provided) Google Analytics Keywords” »

Last Minute: DAA Event Draw VIP Autoshow Pass

autoTRADER.caTRADER ( – where Canadians click with cars) has made available a special VIP Canadian Auto Show pass for one lucky winner who is attending tonight’s sold out DAA event.

The lucky winner can head over to the Metro Toronto Convention Centre ( a short walk from our DAA event venue at Telus House) for the VIP event, which is on until 11:30 pm.

Continue reading “Last Minute: DAA Event Draw VIP Autoshow Pass” »

5 Calculated Fields for Google Data Studio

Calculated fields are one of the most powerful features of Google Data Studio. Based on the existing fields in your data source, calculated fields allow you to create new dimensions and metrics to augment your reporting and analysis.Screenshot of a calculated field

Data Studio offers a variety of formulas that can be used to calculate ratios and rates, extract and reformat text, and apply logical comparisons.

Here are 5 useful examples to get you started with calculated fields in Data Studio: Continue reading “5 Calculated Fields for Google Data Studio” »

What Happened to the Google Analytics “Home” Tab?

Previously announced changes to the Google Analytics desktop user interface should have been rolled out to most Google Analytics user logins by now.

Keep Calm and Click the GA IconAny change is always difficult but once you get used to it, you’ll find that this user interface (UI) design change will let you work faster.

However, if you have many accounts and properties, you might be frustrated by the disappearance of the “Home” tab and the apparent need to navigate using the account/property/view dropdown “picker”.

No worries.  The “Home” screen can still be accessed.

Just click on the GA icon in the top left and you’ll be shown the familiar list of accounts, properties and views. Continue reading “What Happened to the Google Analytics “Home” Tab?” »