Google Tag Manager New Interface (V2) Migration is Here! Are You Ready?

Still using the old interface for Google Tag Manager? Holding off on migrating to Version 2?

You’re definitely not alone, but you soon won’t have any other option but to migrate.

GTM Version 2 was released in October 2014 with the aim of making GTM easier and more intuitive to work with. New accounts could be created in V2 (a.k.a. the new interface), but existing accounts and containers continued to be displayed in the old interface.

As of March 30, opt-in migration to V2 has been available for all V1 accounts. But if you haven’t yet migrated or are still deciding when to make the switch to V2, Google will soon be making this decision for you.

Google has announced that as of June 1, 2015, all GTM accounts will be automatically migrated to the new interface and the old interface will no longer be available.

What does this mean for those still using the V1 interface? Continue reading “Google Tag Manager New Interface (V2) Migration is Here! Are You Ready?” »

Train like a Pro: How to get the Most out of Analytics Training

Train like a ProLet’s face it—training is work!

From figuring out what type of training you need, to scheduling the time to attend, to showing up and participating… yup, training can take up time and energy!

But it’s worth it! Check out 5 Reasons for Continuous Training.

Think back to the last time you did an analytics course or workshop. You showed up, you “did the work”, and then what happened?

  1. You instantly became better, smarter, and faster at doing your job (a.k.a. instant rock star)
  2. You didn’t learn anything that you felt you could immediately apply in your job
  3. You never had the time to go over what you learned and put it into practice

The majority of bright, eager “learners” fall into categories 2 and 3 above. This is not due to a lack of good intentions or a desire to learn, but most often because they:

  • Didn’t know what they wanted to get out of the course
  • Wanted the tool to solve all their problems
  • Didn’t set aside time after the course to practice what they learned

Here are some tips for you to get the most out of your next analytics training experience so that you come out of it feeling more like a rock star: Continue reading “Train like a Pro: How to get the Most out of Analytics Training” »

ClickInsight Named to “Top 50 Most Promising Google Technology Providers”

 Top 50 Most Promising Google Technology ProvidersA leading national publication has named ClickInsight to the Top 50 Most Promising Google Technology Providers, a short list of companies at the forefront of tackling challenges in terms of solutions and services that leverage Google Technology.  We’re honoured and very pleased to be recognized for serving our clients well.

CIO Review appointed a distinguished panel of prominent CEOs, CIOs, VCs, and analysts as well as CIO Review’s editorial board. By no means a trivial endeavour, the panel analyzed company’s offerings, core competency, client testimonials and other recognitions.  A Google Analytics Certified Partner and Google Analytics Premium Reseller, ClickInsight is specifically recognized for our capability to provide best-in-class digital analytics integration for businesses of all sizes.

Continue reading “ClickInsight Named to “Top 50 Most Promising Google Technology Providers”” »

Advanced Segments: Should I filter by Sessions or Users?

To filter by Sessions or by Users? That is the question… at least it is if you have ever configured an Advanced Segment in Google Analytics.

Advanced Segments - Should I filter by segments or users?Advanced Segments are a powerful tool for “slicing and dicing” your analytics data, allowing you to isolate and analyze subsets of sessions or users. The choice between sessions or users however, can have a significant impact on the data that gets captured by your segment. Thus, it can have a significant impact on the insights and conclusions that you may draw from your analysis.

Let’s take a look at the difference between session-based and user-based advanced segments, so that no matter what analysis question you are trying to answer, you will know exactly which type of segment to use. Continue reading “Advanced Segments: Should I filter by Sessions or Users?” »

A Headache-free Guide to Linking AdWords & GA Accounts

We are often asked how to link AdWords and Google Analytics.Headache-free AdWords and GA Linking

We often hear horror stories about businesses not being able to link their AdWords and GA accounts, therefore losing out on the insights and advantages. In extreme cases, some business have had to forfeit their data and open new GA accounts to be able to link their AdWords account.

The linking process itself is very straightforward and Google does a great job explaining this in the AdWords Help Center.

To complete the linking process, you need to have a Google Account with the following permissions:

  1. For the AdWords account(s): Administrative access
  2. For the Google Analytics propertyEdit permissions

Once the accounts are linked you can change or remove these permissions as needed and your accounts will remain linked. So, if necessary, you can grant (or receive) temporary permissions in order to complete the linking process.

Simple right?  So why the messy, time-consuming, pull-your-hair-out rigmarole? Continue reading “A Headache-free Guide to Linking AdWords & GA Accounts” »