Train like a Pro: How to get the Most out of Analytics Training

Train like a ProLet’s face it—training is work!

From figuring out what type of training you need, to scheduling the time to attend, to showing up and participating… yup, training can take up time and energy!

But it’s worth it! Check out 5 Reasons for Continuous Training.

Think back to the last time you did an analytics course or workshop. You showed up, you “did the work”, and then what happened?

  1. You instantly became better, smarter, and faster at doing your job (a.k.a. instant rock star)
  2. You didn’t learn anything that you felt you could immediately apply in your job
  3. You never had the time to go over what you learned and put it into practice

The majority of bright, eager “learners” fall into categories 2 and 3 above. This is not due to a lack of good intentions or a desire to learn, but most often because they:

  • Didn’t know what they wanted to get out of the course
  • Wanted the tool to solve all their problems
  • Didn’t set aside time after the course to practice what they learned

Here are some tips for you to get the most out of your next analytics training experience so that you come out of it feeling more like a rock star: Continue reading “Train like a Pro: How to get the Most out of Analytics Training” »

ClickInsight Named to “Top 50 Most Promising Google Technology Providers”

 Top 50 Most Promising Google Technology ProvidersA leading national publication has named ClickInsight to the Top 50 Most Promising Google Technology Providers, a short list of companies at the forefront of tackling challenges in terms of solutions and services that leverage Google Technology.  We’re honoured and very pleased to be recognized for serving our clients well.

CIO Review appointed a distinguished panel of prominent CEOs, CIOs, VCs, and analysts as well as CIO Review’s editorial board. By no means a trivial endeavour, the panel analyzed company’s offerings, core competency, client testimonials and other recognitions.  A Google Analytics Certified Partner and Google Analytics Premium Reseller, ClickInsight is specifically recognized for our capability to provide best-in-class digital analytics integration for businesses of all sizes.

Continue reading “ClickInsight Named to “Top 50 Most Promising Google Technology Providers”” »

Advanced Segments: Should I filter by Sessions or Users?

To filter by Sessions or by Users? That is the question… at least it is if you have ever configured an Advanced Segment in Google Analytics.

Advanced Segments - Should I filter by segments or users?Advanced Segments are a powerful tool for “slicing and dicing” your analytics data, allowing you to isolate and analyze subsets of sessions or users. The choice between sessions or users however, can have a significant impact on the data that gets captured by your segment. Thus, it can have a significant impact on the insights and conclusions that you may draw from your analysis.

Let’s take a look at the difference between session-based and user-based advanced segments, so that no matter what analysis question you are trying to answer, you will know exactly which type of segment to use. Continue reading “Advanced Segments: Should I filter by Sessions or Users?” »

A Headache-free Guide to Linking AdWords & GA Accounts

We are often asked how to link AdWords and Google Analytics.Headache-free AdWords and GA Linking

We often hear horror stories about businesses not being able to link their AdWords and GA accounts, therefore losing out on the insights and advantages. In extreme cases, some business have had to forfeit their data and open new GA accounts to be able to link their AdWords account.

The linking process itself is very straightforward and Google does a great job explaining this in the AdWords Help Center.

To complete the linking process, you need to have a Google Account with the following permissions:

  1. For the AdWords account(s): Administrative access
  2. For the Google Analytics propertyEdit permissions

Once the accounts are linked you can change or remove these permissions as needed and your accounts will remain linked. So, if necessary, you can grant (or receive) temporary permissions in order to complete the linking process.

Simple right?  So why the messy, time-consuming, pull-your-hair-out rigmarole? Continue reading “A Headache-free Guide to Linking AdWords & GA Accounts” »

How to Use Timer Triggers in Google Tag Manager [V2]

Event Listeners have been an extremely useful feature in Google Tag Manager, making it easy to capture on-page interactions like link clicks, downloads, button clicks, and form submissions. By listening for events and sending data to GA, you can get more detailed and more precise information about how people are using your site.

In GTM’s Version 2 interface, listening for events is now more efficient than ever.

Instead of requiring both a Listener tag and a firing Rule as before, listening for an event can now be accomplished with a single Trigger. (In V2, triggers are the upgraded version of rules.) Hence, a trigger can now be used to both listen for an event and fire the desired tracking tags as a result.

We had previously written a tutorial on How to Use Timer Listeners in Google Tag Manager. We can now do the same with Timer triggers in GTM Version 2.

The most common way that we use Timer triggers is to track the time a user spends on a particular page. Wait, doesn’t Google Analytics track Time on Page automatically? Well, yes and no. GA calculates time spent on a given page by taking the difference between the timestamp of that pageview and the timestamp of the subsequent hit. But if a pageview is the last (or only) hit in the session, GA will assign it a time of zero.

That’s where Timer triggers come in! If you’re using GTM (and if you’re not, you should be), Timer triggers give you a simple way to get more precise metrics for time on page, session duration, and bounce rate in Google Analytics.

Let’s now take a look at how to implement Timer triggers in GTM Version 2. Continue reading “How to Use Timer Triggers in Google Tag Manager [V2]” »